Books &Photos 18 Oct 2009 08:12 am

Art Director Awards ’57

- I enjoy thumbing through the Art Director’s Annuals. There’s a lot of amazing illustration to view with plenty of ideas and sharp graphics on display. I have, as a good example of these hard-covered catalogues, the 1957 issue. 90% of the book is composed of illustration in the different advertising fields. A small section is devoted to TV spots and illustration. Naturally, I have a strong interest in this section.

Editorial Art, Advertising Art and Television Art all get their chapters.
Here is a pictoral list of the winners in animation for the TV commercials awards in 1957. A number of these spots have remained familiar (at least as images in old animation books – like Halas’ Technique of Film Animation.)


The biggest prize went to John Hubley’s Maypo commercial.

Storyboard Inc. – producer
John Hubley – Director & Art Director
Emery Hawkins – animator


Ford commercial
Playhouse Pictures – producer
Bill Melendez – director
Sterling Sturtevant – Art Director
Bill Littlejohn – animator


Jello
Ray Patin Productions – producer
Sonia Linker – Art Director
Maurice Sendak – artist


Maxwell House
Audio Productions Inc. – producer
Jerome Kuhl – artist


Piels Brothers Beer
UPA – producer
Jack Sidebotham – art director
Chris Ishii – designer


5 Day Deoderant
Storyboard Inc – producer
John Hubley – art director
Art Babbitt – animator


Jello Baby
Ray Patin Productions – producer
Ruchard Vab Benthem – artist
Ken Champin – photographer


Lorna Doone
Bill Sturm Studio
Frank Broadhurst – art director


The Lion and the Mouse – Prudential
Storyboard Inc. – producer
John Hubley – director
Art Babbitt & Emery Hawkins – animation


Coors Beer
UPA – producer
Jules Engel – director
Fred Crippen – art director


Scott Paper Co.
UPA – producer
Jack Goodford – art director
Grim Natwick, Sam Wiggenhorn – animators


Donahue Sales Corp.
UPA – producer
Jack Goodford, Chris Ishii – art directors
Cliff Roberts – animator

3 Responses to “Art Director Awards ’57”

  1. on 19 Oct 2009 at 1:43 pm 1.Jonah Sidhom said …

    Looking at these all together is funny – you’d think every commercial was a cartoon. I wonder why you never see hand-drawn in commercials anymore (except those awful cereal commercials, of course).

  2. on 19 Oct 2009 at 2:57 pm 2.Betty Boop Festival Wisconsin said …

    It’s always nice to see recognition and work of Grim Natwick. There is a 2010 Betty Boop Festival in the works. Grim Natwick, Betty’s original top animator at Fleischer Studios, was from Wisconsin Rapids, WI; that’s where the festival will be held August 5-8, 2010. Web site is: http://www.bettyboopfestivalwi.com. ASIFA Hollywood Chapter’s exhibit of the Grim Natwick Archives will be on display during the Festival along with many other events listed on the Web site.

  3. on 20 Oct 2009 at 4:03 am 3.Eddie Fitzgerald said …

    Geez! Very beautiful drawings!

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