Animation &Books &Hubley &Illustration 16 Jan 2011 08:52 am

Recap – Art Director Awards ’57

Here’s a recap of one of my favorite pieces. For some reason, I get turned on by every one of these stills. Perhaps because they were printed in the Halas book which was seminal to my education about animation when I was a child – I think I had the book on permanent loan from my local library. Whatever the reason, I love looking at these pictures.

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- I enjoy thumbing through the Art Director’s Annuals. There’s a lot of amazing illustration to view with plenty of ideas and sharp graphics on display. I have, as a good example of these hard-covered catalogues, the 1957 issue. 90% of the book is composed of illustration in the different advertising fields. A small section is devoted to TV spots and illustration. Naturally, I have a strong interest in this section.

Editorial Art, Advertising Art and Television Art all get their chapters.
Here is a pictoral list of the winners in animation for the TV commercials awards in 1957. A number of these spots have remained familiar (at least as images in old animation books – like Halas’ Technique of Film Animation.)


The biggest prize went to John Hubley’s Maypo commercial.

Storyboard Inc. – producer
John Hubley – Director & Art Director
Emery Hawkins – animator


Ford commercial
Playhouse Pictures – producer
Bill Melendez – director
Sterling Sturtevant – Art Director
Bill Littlejohn – animator


Jello
Ray Patin Productions – producer
Sonia Linker – Art Director
Maurice Sendak – artist


Maxwell House
Audio Productions Inc. – producer
Jerome Kuhl – artist


Piels Brothers Beer
UPA – producer
Jack Sidebotham – art director
Chris Ishii – designer


5 Day Deoderant
Storyboard Inc – producer
John Hubley – art director
Art Babbitt – animator


Jello Baby
Ray Patin Productions – producer
Ruchard Vab Benthem – artist
Ken Champin – photographer


Lorna Doone
Bill Sturm Studio
Frank Broadhurst – art director


The Lion and the Mouse – Prudential
Storyboard Inc. – producer
John Hubley – director
Art Babbitt & Emery Hawkins – animation


Coors Beer
UPA – producer
Jules Engel – director
Fred Crippen – art director


Scott Paper Co.
UPA – producer
Jack Goodford – art director
Grim Natwick, Sam Wiggenhorn – animators


Donahue Sales Corp.
UPA – producer
Jack Goodford, Chris Ishii – art directors
Cliff Roberts – animator

3 Responses to “Recap – Art Director Awards ’57”

  1. on 16 Jan 2011 at 12:39 pm 1.Jason groh said …

    Great Post!
    Thanks.

  2. on 16 Jan 2011 at 5:18 pm 2.Joel Brinkerhoff said …

    Yay, Marky Maypo!

  3. on 18 Jan 2011 at 4:00 pm 3.Eric Noble said …

    These are beautiful. My particular favorite is Marky Maypo and his uncle. I watch that and I am amazed by the sheer power of Emery Hawkins’ animation. I felt the repressed anger in the Uncle. I also love the designs of the characters. I could see them in a 1950s comic strip. Thank you for sharing these.

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