Animation Artifacts &commercial animation &Layout & Design 03 Oct 2012 06:46 am
I want my MTV
- In searching through the archives of work at Buzzco, where Vince Cafarelli‘s collection is housed, I came upon some MTV artwork. Some of you may remember that MTV had some wild art bumpers when they first started out. Buzzco did the lion’s share of these early logos. Candy Kugel did the artwork for them, and Vince Cafarelli wasn’t involved. These were done when Perpetual Motion was breaking up and Buzzco was coming into being. Buzz Potamkin would pull Candy into another room and give her the new assignment so that no one at Perpertual knew what she was up to. Once the split happened, Buzzco kept the account.The colors have deteriorated a bit in some of these. I’ve done some minor photoshop adjustments to brighten the colors a bit.
But first let me show some rough sketches for the very first promo for MTV in 1982. This came before the MTV campaign, “I want my MTV.” I vaguely remember this, but am not sure of it. I wasn’t a confirmed MTV watcher in those early days.
1Drawing by Candy Kugel
2
Drawing by Fred Mogubgub
3
Drawing by Fred Mogubgub
4
Drawing by Fred Mogubgub
5
Drawing by Candy Kugel
6
Drawing by Candy Kugel
Here are eight of the color pieces. I’ll display two versions of each setup: the full artwork first, then the screen-sized art following so that you can see the proper framing.
1aDavid Bowie
1b
2a
Madonna
2b
3a
John (Cougar) Mellencamp
3b
4a
Madonna again (she was popular)
4b
5a
Hall & Oates
5b
6a
The famous Moonwalk
6b
7a
7b
8a
Joe Elliott of Def Leppard
8b
on 03 Oct 2012 at 7:25 am 1.Tom Hachtman said …
Kugel and Mogubgub – I love it – MTV should have a 1980′s promo/logo animation festival.
on 03 Oct 2012 at 7:35 am 2.Stephen Macquignon said …
wow great!
when MTV was good
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