- Goulding, Elliott, Graham was a company made up of comedians, Ray Goulding and Bob Elliott (“Bob & Ray”) and designer/director, Ed Graham. After the Piels Bros beer account did so well, Bob and Ray realized that they should have a larger piece of the pie, so they set up their own studio to produce commercials that featured their voices and their writing talents. This was an instant success which soon dissipated until the studio closed only two years later.
But they had a nice run. Vincent Cafarelli, obviously, had a good time at the studio (he’d left assisting at UPA to work there). In his collection of animation artifacts, there’s a folder of storyboards for commercials they’d made. I’ve put together a number of these boards and will show them here. I do notice that the writing is interesting (compared to any commercial on the air today) and the design is often exceptional. I hope you agree.
We’ve seen a number of these Tip-Top Bread spots.
They were certainly a primary client for the company.
These boards were in with the Goulding-Elliott-Graham material,
actually was done at Gifford Studios (Lou Gifford & Paul Kim).
Vince has a lot of these folders in his collection improperly labeled.